DIRT 7

DIRT 4

DIRT 3

DIRT 2

Identify a strength or strengths in your assessment: depth of demographics What are the areas you need to improve? Ideologies What will you do to improve in your next assessment? Any particular areas or study skills?  discuss more on depth of what question is asking

Context

Politics

- After David Cameron resigned from MP on 24th June 2016 after a vote in a referendum to leave the EU , Theresa May followed as MP and continued as MP until 7th June

- The last General Election was 8th June 2017 between Theresa May and Boris Johnson with the Conservative Party winning the election.
- Corbyn decided to follow the path in the Labour Party after Ed Miliband resigned after their defeat in the 2015 general election. After becoming leader of the Labour Party, he delivered many conferences and speeches to argue his opinions that he believed lacked in his local newspaper, the Islington Tribune.

Royals
- 9 April 2005: Charles and Camilla Parker Bowles at Windsor Guildhall
  29 April 2011: Prince William and Catherine Middleton at Westminster Abbey
  19 May 2018: Prince Harry and Meghan Markle at Windsor Castle
  12 October 2018: Princess Eugenie and Jack Brooksbank at Windsor Castle
- Queen's 90th: The Queen visited the Royal Mail Windsor Delivery office to mark the 500th anniversary of the postal service. She took a walkabout of 6.3km in Windsor with the Duke of Edinburgh. ITV aired a celebration.
- Babies:
 

Terrorism and Hatred

On 28th March 2017, hundred of people gathered on Westminster Bridge to pay respects to 4 people who were killed in a terror attack in central London. 

On 19th June 2017, Police in Manchester and London registered surges in Anti Muslim hate crime in the aftermaths of the Manchester Arena bombing and London bridge attack.

Syrian War

The Syrian Civil War has been going on since 15 March 2011 and is still going on. The conflict is regarded towards the Ba'ath government and forces who want the government gone. Many presidents and British MPs have discussed the issue with the war and ways to prevent the many deaths and refugees that have increased since the war began so long ago. 

Specific UK Issues

- Brexit was first talked about and voted for through a referendum on 23rd June 2016 where 51.9% of citizens voted to leave. On Friday 24th May 2019, Theresa May resigned from being MP after being MP for nearly 3 years. When she entered 10 Downing Street, she made 2 main goals clear; to hell more 'ordinary working-class families' in general life and to deliver Brexit that British people voted for. 

- Grenfell Tower: in the early hours of the morning on 14 June 2017, a fire broke out in the kitchen of a 4th floor flat at the 23 storey tower block in West London. the fire quickly spread across the entire tower where 72 people lost their lives. One reason the tower fire spread so quick is that the building is partly made out of flammable materials, including a polymer foam. 

- Windrush: This Scandal is a political scandal concerning people who were wrongly detained, denied legal rights, threatened with deportation. 

- NHS: During 2016, many junior doctors forced strikes throughout London where thousands of appointments were forced to be cancelled due to the 'significant' impact on the healthcare provision, according to the junior doctors.

- Charlie Gard: Charlie Gard is an infant from London, born with MDDS (a rare genetic disorder). This became a huge story after how the only medical cure for this was to fly to USA to have surgery, as they said they can perform the surgery, which Charlie's family was happy to do, but NHS said they shouldn't take him on a plane due to health reasons.

Cultural Trends

- Films: More recent films have been lacking originality due to many methods of film production already have being done, so creating a new formula is harder to do. Currently, remakes are a popular way of making a new film such as Lion King

- TV: Similar to films, TV series' are lacking originality due to the massive growth in production. So many series' are simply using the same formulas to previous seasons to re-create a new season with a cheap price to air.

- Music: Music genres are slowly being limited to 80's and 00's pop due to this being the majority of what people listen to. This is where many artists make their money, reasoning why the genre is most popular

- Video Games: With the increase in technologies within the recents years, the interest in video games has gained due to new game opportunities being allowed. 

- Youtube: Youtube has slowly increased its viewership where daily viewers, uploads and amount of content has all increased, being free to post, watch and enjoy.

DIRT 1

Music Videos

- Genre
- DRCAGES, Setting and Themes
- Camera Shots
- Editing
- Mise en Scene

Violence is straight forward shock is deliberate, suggesting we should be shocked/disgusted/outraged by the historical and contemporary persucution of blacks in America
Filled with Easter eggs
Hip hop but uses juxtaposition to distract viewers from the craziness

He is microcosm for America. It is not Glover doing the killing, it is America.

Jim Crow was a derogatory character created by a white man in 19th and 20th century. The character was played by a white man in blackface and designed to mock blacks and segregate them while providing entertainment for whites. Glover is commenting on racism in the minstrel era. He is acknowledging the dehumanising way black people are presented

Choir is a reference to 2015 Charleston, South Carolina massacre in which white Supremacist Dylann Roof opened fire in a black church.

Charity Ad Poster - Practical

1) I planned my print advert via drawing a model version of it on my I-pad. I labelled it including handwriting and the backdrop etc. |I then also listed all my ideas of what i wanted my advert to include and the reasoning for my ideas. I then narrowed down my ideas into a smaller list to complete my plan.
2) During my research and planning, I had to take into consider the lighting and message behind the poster. I wanted to make the message and target audience clear from looking at the poster. I did this by using quotes from the bullies which stated the things they said to the actor in the poster.
3) I believe that my advert was successful because the target audience was well established and it also gives the message i wanted to portray.
4) Others that I have asked say that it is "very effective" and "easily gives away the target audience"
5) I have learnt how to use lighting and other components such as location in order to make an effective poster with a message. I have also learnt how to portray a message and how to make this effective when adding text onto posters and other layouts.

Charity Essay

Analyse how social and cultural context can influence advertising. Use Fig 3 to support your answer.
In your answer:
- Anaylse how social and cultural contexts influence advertising
- Make judgements and reach a conclusion on why they advertised in this way. (15 Marks)

Shelter is a charity advert that helps people, typically people with homelessness and bad housing, who are out of homes or are facing the threat of losing their home from the government. The charities  have produced adverts that advertise how different individuals who are different circumstances view their issues and how it’ll affect their lives.
These adverts contain emotive language in order to gain sympathy from all viewers and readers. The word that are written across the page, all in bold, red text, makes the reader think about others and their situations, making them feel sorry/sympathetic for those who suffer from homelessness, where they could potentially donate and help the cause of the charity. Due to these texts across the page being rather simple and vague, it seems more hard-hitting for the reader and occasionally makes them think how this situation could easily happen to them, their friends or their family members, further wanting them to donate to help.
The 3 individuals who are used in Figure 3 show a lack of representation as it portrays the emotion that homeless victims face on a day to day basis; nothing and straight-faced. This is also how homeless people are viewed to the typical working class person, who assume all homeless people don’t have feelings and aren’t to the quality they could be, with creased clothings and rough skin condition. Although it is hard to tell the individual’s ethinicity, it does correlate to the topic of how anyone can easily get into the circumstance where they are facing the loss of their home or have lost their home, all around the world. And with the issues with immigration, this is harder for them to get a home back as they are not being accommodated by the government of that country.
The logo for Shelter shows the audience how housing is what the company promotes and helps. The ‘h’ being the shape of a house instantly is recognised as a charities that helps homeless victims. Also with the logo being red like the main body of the advert, the red shows the negativity that the homeless victims have to face on a daily basis.
The target audience for these advertising posters are individuals with the age over 25 years old. At this age, majority of young adults either own their own property and pay rent for a property, where these issues related to homelessness relate to the person the most. People these age are most concerned about rent and payment as they cannot potentially be getting paid enough for all the rent and also extra possessions a typical 25 year old has. So this age group being in these advertising posters reachers out to the young adults more as they then think about how it could easily happen to them.
In conclusion, Shelter have made their adverts to make their public who read these posters understand the feelings that the victims of homelessness have to suffer and makes the public want to donate to help this cause.

Charity Adverts

- Empathy
- Shock

Shelter:
- A charity company who helps people out who are out of a home or are facing losing their home
- founded in 1966 in London. Ken Loach’s Cathy Come Home was pivotal in established of the charity.
- aims to help people with homelessness and bad housing. Gives advice and lobbies government to make changes to improve housing.
- campaign launched in 2011 to encourage people at risk of losing their home to ask for advice earlier
- main focus of campaign in poster ads, but FB and mobile messaging also used.
- the poster campiagn initially launched in 4 towns identified as hotspots for housing problems, and ran from 21 august for 6 weeks

- Shelters campaign was created by Amplify on a pro bono basis.
- Purpose was to campaign and provide information
- aim of the campaign is to raise awareness of homelessness arising in todays society, especially with the recession and the current climate, which is relatable to many to many people in today’s society because it coincides with the issues of debt which people are faced with.
Some of slogans are used to really catch to eye of the reader include; ‘but where will we live?’ Is a good clear message which gets the information across in a direct manner.

Old Spice Analysis

Old Spice

Old Spice was founded in 1934’s. Mugs were made. Kinda product children would buy for their fathers. Started as toiletries.

- FOunded in 1934 by William Lightfoot Schultz
- 1937 introduced for women
- 1938 introduced for men
- June 1990 Procter and Gamble Acquired Old Spice
- 2012 its iconic clipper ship logo replaced with a yacht, and targeting changed to young demographic segment

Old Spice 2010 Campaign
- losing their market share and had been seen as outdated and for old men.
- set on Weiden and Kennedy to remarked Old Spice
- Direct competition with Dove Super Bowl campaign 2010
- Proctor and gamble’s research showed that 60% of Men’s body washes were purchased by women so Old Spice needed to attract female shoppers
- many products on the market lacked masculine credibility so Old Spice could work on the idea of smelling like a man

Target audience is 12-34 men and their women shoppers
Old spice media strategy for the launch was simple: instead of spending mine to on super bowl, they aimed to create a super bowl impact building awareness around it
1st communication layer (SEEDING): to start building buzz with Old Spices fans, “the man your man could smell like:
2nd communication layer (LAUNCHING): next, search engines strategy played a key role, as people though that super bowl has launched it just because they did it all around the super bowl
3rd communication layer (ENGAGE): post launch, old spice media strategy addressed one of the key ingredients for success, getting both sexes to talk about the campaign

YouTube video became viral and got 10 million views, facebook got 55,000 fans and the traffic for oldspice.com got 9 times more from the previous year

Lucozade + Drink Advert Analysis