Cross-Platform - The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
Endorsement - The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
Ethos - The purpose, attitude and beliefs of a person or an organisation.
Media Convergence - When audiences use one platform to consume various types of media texts.
Media Format - A media platform refers to whether the content is video, audio, print based, or a combination such as a website or video game.
Media Platform - A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine or newspaper.
Media Text - Any media product such as a TV programme, film, magazine, video game, newspaper, music track,= or album created for an audience.
Public Service Broadcasting - Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
Smartphone - A mobile phone with a powerful processor that is capable of running applications and accessing the internet .
Tablet - A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.
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