Jungle Book Interview

The task that we were assigned with was to produce a 2-3 minute interview with the marketing manager and producer of the new Jungle Book. The producer talks about the exciting combination of actors and effects whilst the marketing manager can discuss all the ways they intend to promote the film. We used Adobe Premiere Pro CS6 to edit and adjust the interview to mix the orignal ootage of the characters with the poster that replaces the green screen. We used the tool 'Ultra Key' to replace the green screen with the posters that we decided to use. Our biggest obstacle was costume clashing with George's clothing where the green screen would mix with his white t-shirt. We decided to re-film because of this factor and an additional factor that Sam wasn't available for the first shoot. We completed our task on Monday, 3 days after it was set. This will help our Jungle Book revision as it covers all ways that the film was produced and marketed. We could've checked lighting as in the footage and final cut, there is a bright white light in the top left corner which the green screen doesn't get rid of. "we really liked the inserts. Kieran needs to be interested and Sam needs to be interested in Kieran" WWW - the inserts and editing style of the film. George was very intrigued.

Jungle Book - Everthing You Need

Film Industry Research - Homework

Top Grossing Films of 2018:

1 – Black Panther
- $1.1 Billion
- Marvel Studios
- Action, Adventure, Superhero, Science Fiction, Fantasy
- PG 13

2 – Avengers: Infinity War
- $2 Billion
- Marvel Studios
- Action, Adventure, Science Fiction
- PG 13

3- Incredible 2
- $504.382 million
- Pixar
- Adventure, Animation, Action, Science Fiction, Comedy
- PG 4 – Jurassic World: Fallen Kingdom
- $1 Billion
- Legendary Entertainment, Universal Pictures
- Action, Adventure, Science Fiction
- PG 13
5 – Deadpool 2
- $600 Million
- Marvel Studios
- Comedy, Action, Adventure, Science Fiction, Superhero, Fantasy 

- R
6 – The Grinch
- $500,535,598
- Illumination 

- Fiction, Children’s Literature 

- PG

7 – Aquaman
- $1 Billion
- Warner Bros
- Action, Superhero, Adventure, Science Fiction, Fantasy 

- PG 13

8 – Mission Impossible – Fallout
- $791 million
- Paramount Pictures
- Action, Adventure, Thriller, Spy
- PG 13

9 – Ant-Man and the Wasp
- $216,648,740
- Marvel Studios
- Action, Comedy, Adventure, Science Fiction, Superhero, Fantasy
- PG 13

10 – Solo: A Star Wars Story
- $392.9 million.
- Lucasfilm
- Action, Adventure, Science Fiction, Fantasy, Space Western
- PG 13

11 – Venom
- $600 Million
- Marvel Entertainment
- Action, Adventure, Horror, Thriller, Superhero, Science Fiction
- PG 13

12 – A Star Is Born
- $460 Million
- Malpaso Productions
- Romance, Drama, Musical, Music
- R

13 – Bohemian Rhapsody
- £384 Million
- 20th Century Fox
- Classic Rock
- PG 13
14 – Ralph Breaks The Internet
- $406 Million
- Walt Disney Pictures
- Animation, Comedy, Adventure, Family, Fantasy, Animated Cartoon
- PG

15 – A Quiet Place
- $300 Million
- Paramount Pictures
- Horror, Thriller, Science Fiction, Drama
- PG 13

16 – Crazy Rich Asians
- $238 Million
- Color Force
- Comedy, Drama, Romance, Comedy Drama
- PG 13

17 – Hotel Transylvania 3: Summer Vacation
- $167 Million
- Sony Pictures Animation
- Comedy, Family, Fantasy, Adventure
- PG

18 – Halloween
- $172 Million
- Compass International Pictures
- Horror, Thriller, Slasher, Cult, Indie, Teen
- R

19 – Fantastic Beasts: The Crime of Grindelwald
- £234 Million
- Warner Bros
- Adventure, Fantasy, Family
- PG 13

20 – The Meg
- $90 Million
- Warner Bros
- Horror, Action, Adventure, Science Fiction, Thriller, Fantasy
- PG 13


There are 6 companies in the Big Six: Disney, Sony, Warner Bros, 20th Century Fox, Universal Studios and Paramount. This is soon to be the Big 5 after Disney 'eats up' 20th Century Fox. Disney is also made the most financial success due to them being a vertically integrated conglomerate, meaning they have the ownership of means of production, distribution and Exhibition of the film by the same company as they receive all of the profit.

The majority of films include the following genres: Action, Adventure, and a large percentage of Superhero, which are all blockbuster films. There are a few indie films within the list of 20, but the majority are blockbuster. From the list, there are 2 sequels: Hotel Transylvania and Star Wars.

The majority of the top 20 grossing films are rated PG 13 with an exception of a few which are rated either R or PG. All films are 3D.

Paper 2 - Section A

Industry - Film Industry
Jungle Book (1967) and Jungle Book (2016)

Areas of Study
- Production
- Marketing, Distribution, Funding
- Technology and convergence
- Ownership
- Regulation

Ways ownership impact on film production
- Adapting story to please the most people; more money.
- More and better marketing towards the film.
- Already have a reputation so people already know the company and there style of films.
- Social media reputation
- Ability to attract star marketing
- Access to latest production technology eg CGI
- More synergy eg theme parks and convergence - availability of the film cross platform plus importantly cross platforming marketing.

Key Facts
- 2016 and 2017 - Disney as Number 1 distributor (£301 million UK theatrical revenue)
- Jon Favreau produced and directed - Iron Man, Iron Man 2, Iron Man 3, The Avengers, Avengers: Age of Ultron.
- $177 Million budget

- Cel Animating
- Zeroxing (Photocopying)
- Multiplane (uses layers to make it seem more 3D)

1967 Trailer
- Lots of singing
- Happy vibes except snake who attempts to hypnotize Mowgli
- Introduces all main characters (animals)
- Voice-over repeats fact its the best animation in 30 years

2016 Trailer
- Much more tense and action packed
- More fast-paced (choppy scenes)
- Scarlett Johansson is voice-over so main streamers actors
- Teasers of the story
- Different color scheme (brighter colors in 1967 compared to dark colour 2016)
- 2016 is more scary, ‘jump out of your seat’

Mainstream film
Independent film
Production with values
Distribution and marketing
Exhibiton/exchange

The Film Industry

- 2 Hr Exam

- Industry and Audience (Film, Radio and Video Games)

- Disney and Jungle Book

- Minecraft and Jungle Book

- Video Games - Microsoft and Minecraft

- Film - Industry Question

- Radio and Video Games - Industry and Audience

- 2 Questions are 15 marks

4 Stages of Film

- Production

- Distribution

- Marketing

- Exhibiton (Process of the cinema exhibiting the film) Exchange (Exchange - The way you watch the film (TV, IMAX, 4DX etc)

Production

- Development (Script etc)

- Pre-Production (Preperations)

- Production (Shooting)

- Post-Production (Editing, Animating etc)

Distribution

- Making the film, getting it to audience

- Screened for potential buyers

- Business getting films to audience

- Financial deals are done

Marketing

- Creating campaigns to promote film eg posters, apps, interviews

- Press kits, posters and other advertising materials are published and the film is advertised. Usually released with a launch party, press releases, interviews with the [ress, press preview screenings, and film festival screenings. Most films have a website and a trailer.

Exhibiton

- The way people consume films

- How audience see film

- Film is released to cinema for exhibition

Conglomerate - is when 2 or more companies engage in a multi-industry company

Horizontal Integration - when the production company expands into other areas of one industry. It can acquire or merges with other companies that do the same thing to help eliminate competition. 

Vertical Integration - When the production company has ownership of means of production, distribution and Exhibiton of the film by the same company as they receive all of the profit

Disney

- $150 billion Revenu

- Disney is both vertically and horizontally integrated

- 10 films per year

- star wrs, marvel films, live action of animation, original animation

The Jungle Book

Synergy - when the interaction of 2 or more forces working together creates a greater effect than the sum of their individual efforts.

Films to come out - Mary Poppy Returns, Captain Marvel, Dumbo, Avengers: Endgame, Aladdin,