Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Thursday, April 4, 2019
Charity Ad Poster - Practical
1) I planned my print advert via drawing a model version of it on my I-pad. I labelled it including handwriting and the backdrop etc. |I then also listed all my ideas of what i wanted my advert to include and the reasoning for my ideas. I then narrowed down my ideas into a smaller list to complete my plan.
2) During my research and planning, I had to take into consider the lighting and message behind the poster. I wanted to make the message and target audience clear from looking at the poster. I did this by using quotes from the bullies which stated the things they said to the actor in the poster.
3) I believe that my advert was successful because the target audience was well established and it also gives the message i wanted to portray.
4) Others that I have asked say that it is "very effective" and "easily gives away the target audience"
5) I have learnt how to use lighting and other components such as location in order to make an effective poster with a message. I have also learnt how to portray a message and how to make this effective when adding text onto posters and other layouts.
Tuesday, April 2, 2019
Charity Essay
Analyse how social and cultural context can influence advertising. Use Fig 3 to support your answer.
In your answer:
- Anaylse how social and cultural contexts influence advertising
- Make judgements and reach a conclusion on why they advertised in this way. (15 Marks)
Shelter is a charity advert that helps people, typically people with homelessness and bad housing, who are out of homes or are facing the threat of losing their home from the government. The charities have produced adverts that advertise how different individuals who are different circumstances view their issues and how it’ll affect their lives.
These adverts contain emotive language in order to gain sympathy from all viewers and readers. The word that are written across the page, all in bold, red text, makes the reader think about others and their situations, making them feel sorry/sympathetic for those who suffer from homelessness, where they could potentially donate and help the cause of the charity. Due to these texts across the page being rather simple and vague, it seems more hard-hitting for the reader and occasionally makes them think how this situation could easily happen to them, their friends or their family members, further wanting them to donate to help.
The 3 individuals who are used in Figure 3 show a lack of representation as it portrays the emotion that homeless victims face on a day to day basis; nothing and straight-faced. This is also how homeless people are viewed to the typical working class person, who assume all homeless people don’t have feelings and aren’t to the quality they could be, with creased clothings and rough skin condition. Although it is hard to tell the individual’s ethinicity, it does correlate to the topic of how anyone can easily get into the circumstance where they are facing the loss of their home or have lost their home, all around the world. And with the issues with immigration, this is harder for them to get a home back as they are not being accommodated by the government of that country.
The logo for Shelter shows the audience how housing is what the company promotes and helps. The ‘h’ being the shape of a house instantly is recognised as a charities that helps homeless victims. Also with the logo being red like the main body of the advert, the red shows the negativity that the homeless victims have to face on a daily basis.
The target audience for these advertising posters are individuals with the age over 25 years old. At this age, majority of young adults either own their own property and pay rent for a property, where these issues related to homelessness relate to the person the most. People these age are most concerned about rent and payment as they cannot potentially be getting paid enough for all the rent and also extra possessions a typical 25 year old has. So this age group being in these advertising posters reachers out to the young adults more as they then think about how it could easily happen to them.
In conclusion, Shelter have made their adverts to make their public who read these posters understand the feelings that the victims of homelessness have to suffer and makes the public want to donate to help this cause.
In your answer:
- Anaylse how social and cultural contexts influence advertising
- Make judgements and reach a conclusion on why they advertised in this way. (15 Marks)
Shelter is a charity advert that helps people, typically people with homelessness and bad housing, who are out of homes or are facing the threat of losing their home from the government. The charities have produced adverts that advertise how different individuals who are different circumstances view their issues and how it’ll affect their lives.
These adverts contain emotive language in order to gain sympathy from all viewers and readers. The word that are written across the page, all in bold, red text, makes the reader think about others and their situations, making them feel sorry/sympathetic for those who suffer from homelessness, where they could potentially donate and help the cause of the charity. Due to these texts across the page being rather simple and vague, it seems more hard-hitting for the reader and occasionally makes them think how this situation could easily happen to them, their friends or their family members, further wanting them to donate to help.
The 3 individuals who are used in Figure 3 show a lack of representation as it portrays the emotion that homeless victims face on a day to day basis; nothing and straight-faced. This is also how homeless people are viewed to the typical working class person, who assume all homeless people don’t have feelings and aren’t to the quality they could be, with creased clothings and rough skin condition. Although it is hard to tell the individual’s ethinicity, it does correlate to the topic of how anyone can easily get into the circumstance where they are facing the loss of their home or have lost their home, all around the world. And with the issues with immigration, this is harder for them to get a home back as they are not being accommodated by the government of that country.
The logo for Shelter shows the audience how housing is what the company promotes and helps. The ‘h’ being the shape of a house instantly is recognised as a charities that helps homeless victims. Also with the logo being red like the main body of the advert, the red shows the negativity that the homeless victims have to face on a daily basis.
The target audience for these advertising posters are individuals with the age over 25 years old. At this age, majority of young adults either own their own property and pay rent for a property, where these issues related to homelessness relate to the person the most. People these age are most concerned about rent and payment as they cannot potentially be getting paid enough for all the rent and also extra possessions a typical 25 year old has. So this age group being in these advertising posters reachers out to the young adults more as they then think about how it could easily happen to them.
In conclusion, Shelter have made their adverts to make their public who read these posters understand the feelings that the victims of homelessness have to suffer and makes the public want to donate to help this cause.
Monday, April 1, 2019
Charity Adverts
- Empathy
- Shock
Shelter:
- A charity company who helps people out who are out of a home or are facing losing their home
- founded in 1966 in London. Ken Loach’s Cathy Come Home was pivotal in established of the charity.
- aims to help people with homelessness and bad housing. Gives advice and lobbies government to make changes to improve housing.
- campaign launched in 2011 to encourage people at risk of losing their home to ask for advice earlier
- main focus of campaign in poster ads, but FB and mobile messaging also used.
- the poster campiagn initially launched in 4 towns identified as hotspots for housing problems, and ran from 21 august for 6 weeks
- Shelters campaign was created by Amplify on a pro bono basis.
- Purpose was to campaign and provide information
- aim of the campaign is to raise awareness of homelessness arising in todays society, especially with the recession and the current climate, which is relatable to many to many people in today’s society because it coincides with the issues of debt which people are faced with.
Some of slogans are used to really catch to eye of the reader include; ‘but where will we live?’ Is a good clear message which gets the information across in a direct manner.
- Shock
Shelter:
- A charity company who helps people out who are out of a home or are facing losing their home
- founded in 1966 in London. Ken Loach’s Cathy Come Home was pivotal in established of the charity.
- aims to help people with homelessness and bad housing. Gives advice and lobbies government to make changes to improve housing.
- campaign launched in 2011 to encourage people at risk of losing their home to ask for advice earlier
- main focus of campaign in poster ads, but FB and mobile messaging also used.
- the poster campiagn initially launched in 4 towns identified as hotspots for housing problems, and ran from 21 august for 6 weeks
- Shelters campaign was created by Amplify on a pro bono basis.
- Purpose was to campaign and provide information
- aim of the campaign is to raise awareness of homelessness arising in todays society, especially with the recession and the current climate, which is relatable to many to many people in today’s society because it coincides with the issues of debt which people are faced with.
Some of slogans are used to really catch to eye of the reader include; ‘but where will we live?’ Is a good clear message which gets the information across in a direct manner.
Thursday, March 28, 2019
Old Spice
Old Spice was founded in 1934’s. Mugs were made. Kinda product children would buy for their fathers. Started as toiletries.
- FOunded in 1934 by William Lightfoot Schultz
- 1937 introduced for women
- 1938 introduced for men
- June 1990 Procter and Gamble Acquired Old Spice
- 2012 its iconic clipper ship logo replaced with a yacht, and targeting changed to young demographic segment
Old Spice 2010 Campaign
- losing their market share and had been seen as outdated and for old men.
- set on Weiden and Kennedy to remarked Old Spice
- Direct competition with Dove Super Bowl campaign 2010
- Proctor and gamble’s research showed that 60% of Men’s body washes were purchased by women so Old Spice needed to attract female shoppers
- many products on the market lacked masculine credibility so Old Spice could work on the idea of smelling like a man
Target audience is 12-34 men and their women shoppers
Old spice media strategy for the launch was simple: instead of spending mine to on super bowl, they aimed to create a super bowl impact building awareness around it
1st communication layer (SEEDING): to start building buzz with Old Spices fans, “the man your man could smell like:
2nd communication layer (LAUNCHING): next, search engines strategy played a key role, as people though that super bowl has launched it just because they did it all around the super bowl
3rd communication layer (ENGAGE): post launch, old spice media strategy addressed one of the key ingredients for success, getting both sexes to talk about the campaign
YouTube video became viral and got 10 million views, facebook got 55,000 fans and the traffic for oldspice.com got 9 times more from the previous year
- FOunded in 1934 by William Lightfoot Schultz
- 1937 introduced for women
- 1938 introduced for men
- June 1990 Procter and Gamble Acquired Old Spice
- 2012 its iconic clipper ship logo replaced with a yacht, and targeting changed to young demographic segment
Old Spice 2010 Campaign
- losing their market share and had been seen as outdated and for old men.
- set on Weiden and Kennedy to remarked Old Spice
- Direct competition with Dove Super Bowl campaign 2010
- Proctor and gamble’s research showed that 60% of Men’s body washes were purchased by women so Old Spice needed to attract female shoppers
- many products on the market lacked masculine credibility so Old Spice could work on the idea of smelling like a man
Target audience is 12-34 men and their women shoppers
Old spice media strategy for the launch was simple: instead of spending mine to on super bowl, they aimed to create a super bowl impact building awareness around it
1st communication layer (SEEDING): to start building buzz with Old Spices fans, “the man your man could smell like:
2nd communication layer (LAUNCHING): next, search engines strategy played a key role, as people though that super bowl has launched it just because they did it all around the super bowl
3rd communication layer (ENGAGE): post launch, old spice media strategy addressed one of the key ingredients for success, getting both sexes to talk about the campaign
YouTube video became viral and got 10 million views, facebook got 55,000 fans and the traffic for oldspice.com got 9 times more from the previous year
Wednesday, March 27, 2019
Lucozade Sport
Made in 1927 named as Glucozade - meant to give energy to the sick
Renamed to Lucozade in 1929
1983 rebranched as a sports drink rather than health drink
Lots of sponsorship deals
£4 million campaign.
Agency: Grey London
GlaxoSmithKline consumer Healthware - owners of Lucozade in Jan 2013
Lucozade sold to Suntory in sept 2013 for £1.35b
Ad stars are Bale and Ox
Campaign banned in jan 2014 by ASA as it failed to show that it only had benefit during prolonged exercise
Constantly says:
‘Yes’
‘Scientifically Proven’
‘Do you believe’
Total value for soft drinks in the market in UK is around £15b
Capitalising in star appeal/star as commodity
Bale use of celeb
Representation of man ‘new man’
Monday, March 25, 2019
Advertising
Old Spice
Lucazade
Charity Ad for Shelter
Main aims for film advertising:
- Creating awareness of a films release
- Creating interest in the film itself
- Generates desire to see film and action in the purchasing of cinema ticket
The 4 P’s
- Product
- Promotion
- Placement
- Price
Unique Selling Point (USP) - what makes your advert unique? Actors, narrative, director or media text?
Structural Feature of Adverts
- Copy
- Slogan
- Logo
- Central Image
- Typography
- Brand Identity
When analysing an advert talk about:
- Aim
- Connotation and Denotation
- Media Langauage: Camera shot, Mise en Scene, Typography and Editing
- Representation of Male/Female
- Representation of Themes
- Representation of Brand
- Psychology - Which humans needs it, is it satisfying
Lucazade
Charity Ad for Shelter
Main aims for film advertising:
- Creating awareness of a films release
- Creating interest in the film itself
- Generates desire to see film and action in the purchasing of cinema ticket
The 4 P’s
- Product
- Promotion
- Placement
- Price
Unique Selling Point (USP) - what makes your advert unique? Actors, narrative, director or media text?
Structural Feature of Adverts
- Copy
- Slogan
- Logo
- Central Image
- Typography
- Brand Identity
When analysing an advert talk about:
- Aim
- Connotation and Denotation
- Media Langauage: Camera shot, Mise en Scene, Typography and Editing
- Representation of Male/Female
- Representation of Themes
- Representation of Brand
- Psychology - Which humans needs it, is it satisfying
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