Paper 2 - Section A

Industry - Film Industry
Jungle Book (1967) and Jungle Book (2016)

Areas of Study
- Production
- Marketing, Distribution, Funding
- Technology and convergence
- Ownership
- Regulation

Ways ownership impact on film production
- Adapting story to please the most people; more money.
- More and better marketing towards the film.
- Already have a reputation so people already know the company and there style of films.
- Social media reputation
- Ability to attract star marketing
- Access to latest production technology eg CGI
- More synergy eg theme parks and convergence - availability of the film cross platform plus importantly cross platforming marketing.

Key Facts
- 2016 and 2017 - Disney as Number 1 distributor (£301 million UK theatrical revenue)
- Jon Favreau produced and directed - Iron Man, Iron Man 2, Iron Man 3, The Avengers, Avengers: Age of Ultron.
- $177 Million budget

- Cel Animating
- Zeroxing (Photocopying)
- Multiplane (uses layers to make it seem more 3D)

1967 Trailer
- Lots of singing
- Happy vibes except snake who attempts to hypnotize Mowgli
- Introduces all main characters (animals)
- Voice-over repeats fact its the best animation in 30 years

2016 Trailer
- Much more tense and action packed
- More fast-paced (choppy scenes)
- Scarlett Johansson is voice-over so main streamers actors
- Teasers of the story
- Different color scheme (brighter colors in 1967 compared to dark colour 2016)
- 2016 is more scary, ‘jump out of your seat’

Mainstream film
Independent film
Production with values
Distribution and marketing
Exhibiton/exchange