- Genre
- DRCAGES, Setting and Themes
- Camera Shots
- Editing
- Mise en Scene
Violence is straight forward shock is deliberate, suggesting we should be shocked/disgusted/outraged by the historical and contemporary persucution of blacks in America
Filled with Easter eggs
Hip hop but uses juxtaposition to distract viewers from the craziness
He is microcosm for America. It is not Glover doing the killing, it is America.
Jim Crow was a derogatory character created by a white man in 19th and 20th century. The character was played by a white man in blackface and designed to mock blacks and segregate them while providing entertainment for whites. Glover is commenting on racism in the minstrel era. He is acknowledging the dehumanising way black people are presented
Choir is a reference to 2015 Charleston, South Carolina massacre in which white Supremacist Dylann Roof opened fire in a black church.
Tuesday, April 23, 2019
Thursday, April 4, 2019
Charity Ad Poster - Practical
1) I planned my print advert via drawing a model version of it on my I-pad. I labelled it including handwriting and the backdrop etc. |I then also listed all my ideas of what i wanted my advert to include and the reasoning for my ideas. I then narrowed down my ideas into a smaller list to complete my plan.
2) During my research and planning, I had to take into consider the lighting and message behind the poster. I wanted to make the message and target audience clear from looking at the poster. I did this by using quotes from the bullies which stated the things they said to the actor in the poster.
3) I believe that my advert was successful because the target audience was well established and it also gives the message i wanted to portray.
4) Others that I have asked say that it is "very effective" and "easily gives away the target audience"
5) I have learnt how to use lighting and other components such as location in order to make an effective poster with a message. I have also learnt how to portray a message and how to make this effective when adding text onto posters and other layouts.
Tuesday, April 2, 2019
Charity Essay
Analyse how social and cultural context can influence advertising. Use Fig 3 to support your answer.
In your answer:
- Anaylse how social and cultural contexts influence advertising
- Make judgements and reach a conclusion on why they advertised in this way. (15 Marks)
Shelter is a charity advert that helps people, typically people with homelessness and bad housing, who are out of homes or are facing the threat of losing their home from the government. The charities have produced adverts that advertise how different individuals who are different circumstances view their issues and how it’ll affect their lives.
These adverts contain emotive language in order to gain sympathy from all viewers and readers. The word that are written across the page, all in bold, red text, makes the reader think about others and their situations, making them feel sorry/sympathetic for those who suffer from homelessness, where they could potentially donate and help the cause of the charity. Due to these texts across the page being rather simple and vague, it seems more hard-hitting for the reader and occasionally makes them think how this situation could easily happen to them, their friends or their family members, further wanting them to donate to help.
The 3 individuals who are used in Figure 3 show a lack of representation as it portrays the emotion that homeless victims face on a day to day basis; nothing and straight-faced. This is also how homeless people are viewed to the typical working class person, who assume all homeless people don’t have feelings and aren’t to the quality they could be, with creased clothings and rough skin condition. Although it is hard to tell the individual’s ethinicity, it does correlate to the topic of how anyone can easily get into the circumstance where they are facing the loss of their home or have lost their home, all around the world. And with the issues with immigration, this is harder for them to get a home back as they are not being accommodated by the government of that country.
The logo for Shelter shows the audience how housing is what the company promotes and helps. The ‘h’ being the shape of a house instantly is recognised as a charities that helps homeless victims. Also with the logo being red like the main body of the advert, the red shows the negativity that the homeless victims have to face on a daily basis.
The target audience for these advertising posters are individuals with the age over 25 years old. At this age, majority of young adults either own their own property and pay rent for a property, where these issues related to homelessness relate to the person the most. People these age are most concerned about rent and payment as they cannot potentially be getting paid enough for all the rent and also extra possessions a typical 25 year old has. So this age group being in these advertising posters reachers out to the young adults more as they then think about how it could easily happen to them.
In conclusion, Shelter have made their adverts to make their public who read these posters understand the feelings that the victims of homelessness have to suffer and makes the public want to donate to help this cause.
In your answer:
- Anaylse how social and cultural contexts influence advertising
- Make judgements and reach a conclusion on why they advertised in this way. (15 Marks)
Shelter is a charity advert that helps people, typically people with homelessness and bad housing, who are out of homes or are facing the threat of losing their home from the government. The charities have produced adverts that advertise how different individuals who are different circumstances view their issues and how it’ll affect their lives.
These adverts contain emotive language in order to gain sympathy from all viewers and readers. The word that are written across the page, all in bold, red text, makes the reader think about others and their situations, making them feel sorry/sympathetic for those who suffer from homelessness, where they could potentially donate and help the cause of the charity. Due to these texts across the page being rather simple and vague, it seems more hard-hitting for the reader and occasionally makes them think how this situation could easily happen to them, their friends or their family members, further wanting them to donate to help.
The 3 individuals who are used in Figure 3 show a lack of representation as it portrays the emotion that homeless victims face on a day to day basis; nothing and straight-faced. This is also how homeless people are viewed to the typical working class person, who assume all homeless people don’t have feelings and aren’t to the quality they could be, with creased clothings and rough skin condition. Although it is hard to tell the individual’s ethinicity, it does correlate to the topic of how anyone can easily get into the circumstance where they are facing the loss of their home or have lost their home, all around the world. And with the issues with immigration, this is harder for them to get a home back as they are not being accommodated by the government of that country.
The logo for Shelter shows the audience how housing is what the company promotes and helps. The ‘h’ being the shape of a house instantly is recognised as a charities that helps homeless victims. Also with the logo being red like the main body of the advert, the red shows the negativity that the homeless victims have to face on a daily basis.
The target audience for these advertising posters are individuals with the age over 25 years old. At this age, majority of young adults either own their own property and pay rent for a property, where these issues related to homelessness relate to the person the most. People these age are most concerned about rent and payment as they cannot potentially be getting paid enough for all the rent and also extra possessions a typical 25 year old has. So this age group being in these advertising posters reachers out to the young adults more as they then think about how it could easily happen to them.
In conclusion, Shelter have made their adverts to make their public who read these posters understand the feelings that the victims of homelessness have to suffer and makes the public want to donate to help this cause.
Monday, April 1, 2019
Charity Adverts
- Empathy
- Shock
Shelter:
- A charity company who helps people out who are out of a home or are facing losing their home
- founded in 1966 in London. Ken Loach’s Cathy Come Home was pivotal in established of the charity.
- aims to help people with homelessness and bad housing. Gives advice and lobbies government to make changes to improve housing.
- campaign launched in 2011 to encourage people at risk of losing their home to ask for advice earlier
- main focus of campaign in poster ads, but FB and mobile messaging also used.
- the poster campiagn initially launched in 4 towns identified as hotspots for housing problems, and ran from 21 august for 6 weeks
- Shelters campaign was created by Amplify on a pro bono basis.
- Purpose was to campaign and provide information
- aim of the campaign is to raise awareness of homelessness arising in todays society, especially with the recession and the current climate, which is relatable to many to many people in today’s society because it coincides with the issues of debt which people are faced with.
Some of slogans are used to really catch to eye of the reader include; ‘but where will we live?’ Is a good clear message which gets the information across in a direct manner.
- Shock
Shelter:
- A charity company who helps people out who are out of a home or are facing losing their home
- founded in 1966 in London. Ken Loach’s Cathy Come Home was pivotal in established of the charity.
- aims to help people with homelessness and bad housing. Gives advice and lobbies government to make changes to improve housing.
- campaign launched in 2011 to encourage people at risk of losing their home to ask for advice earlier
- main focus of campaign in poster ads, but FB and mobile messaging also used.
- the poster campiagn initially launched in 4 towns identified as hotspots for housing problems, and ran from 21 august for 6 weeks
- Shelters campaign was created by Amplify on a pro bono basis.
- Purpose was to campaign and provide information
- aim of the campaign is to raise awareness of homelessness arising in todays society, especially with the recession and the current climate, which is relatable to many to many people in today’s society because it coincides with the issues of debt which people are faced with.
Some of slogans are used to really catch to eye of the reader include; ‘but where will we live?’ Is a good clear message which gets the information across in a direct manner.
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