How is the BBC Radio 1 BS reaching, targeting, and encouraging audience interactions?
- Who is audience (age, class, gender)
- How radio keeps audience
- How audience gets pleasure from radio
The Radio breakfast show helps to entice the audience through various contraptions such as competitions and games that potentially done correctly leads to significant rewards. The target audience is incorporated alongside with the music choice and genre as the audience that listens enjoy the music and tunes back into the vast playlist or remixes. They manage to get the audience to return is due to the originality of the show. Radio 1 reaches to their audience by throwing huge events such as their Big Weekend music festival. The big weekend is a music festival run by BBC Radio 1 that is held annually throughout different UK venues. Whilst it used to be the biggest free ticketed event in the UK, it now charges a fee of £15 but is still a huge event where thousands of people still attend. This hit music festival is one of many reasons why the audience of the Breakfast Show is keeping, even though the show’s rough times.
Another reason of why the Breakfast Show’s audience is always being reached out to is because of the show’s social media and how often Greg James and his production team and on social media, interacting with their audience. They have an Instagram, snapchat, twitter and facebook page where they connect with their audience via giveaways, game shows, and links to the show. From here, the audience can react and interact with Greg James and other members of the audience via answering game show questions, taking part in the show’s wacky games and then replying and commenting in audiences comments and posts.
When radio 1 brought Nick Grimshaw, Grimmy. he was largely expected to boost the rating because of his celebrity status and young people connection. But, when he joined the breakfast show, these rating suffered heavily and instantly fell. Funnily enough, as soon as he resigned from the Breakfast Show and Greg James stepped in, these rating shot back up after the loss of 9.37 million listeners per week from Grimmy's entrance. Greg James was able to obtain an extra 231,000 listeners in October to December of 2018, averaging a total of 5.11 million listeners per week which the audience being aged between 15+.
With the arrival of Greg James, the audience has been more involved than ever. This is because of the various games and competitions that James hosts. These include many fun games such as 'Pass the Pasty', 'Unpopular Opinion' and 'Jan Slam' where all games consist of the audience participating in various challenges and fun in order to win various prizes that Greg James hosts. James also hosts many quizzes per day where the audience can submit their answers via the show's social media or by ringing into Greg James himself. The show also provides educational news to their audience each half hour with a separate news reporter for the audience to engage and have an interest in.
When radio 1 brought Nick Grimshaw, Grimmy. he was largely expected to boost the rating because of his celebrity status and young people connection. But, when he joined the breakfast show, these rating suffered heavily and instantly fell. Funnily enough, as soon as he resigned from the Breakfast Show and Greg James stepped in, these rating shot back up after the loss of 9.37 million listeners per week from Grimmy's entrance. Greg James was able to obtain an extra 231,000 listeners in October to December of 2018, averaging a total of 5.11 million listeners per week which the audience being aged between 15+.
With the arrival of Greg James, the audience has been more involved than ever. This is because of the various games and competitions that James hosts. These include many fun games such as 'Pass the Pasty', 'Unpopular Opinion' and 'Jan Slam' where all games consist of the audience participating in various challenges and fun in order to win various prizes that Greg James hosts. James also hosts many quizzes per day where the audience can submit their answers via the show's social media or by ringing into Greg James himself. The show also provides educational news to their audience each half hour with a separate news reporter for the audience to engage and have an interest in.
