- Daily Mail
- Mail on Sunday
- Online
Target Audience:
Older Generation (Roughly 50 and over)
Males like a physical copy
Females like the online news
Target Audience:
Older Generation (Roughly 50 and over)
Males like a physical copy
Females like the online news
Guardian Reader Profile
|
||||
All Adults %
|
Guardian Reader
|
Guardian Reader %
|
||
Solus
|
733000
|
80%
|
||
Social Grade
|
A
|
5%
|
158,000
|
14%
|
AB
|
26%
|
696,000
|
62%
|
|
ABC1
|
54&
|
994,000
|
89%
|
|
Age Group
|
15-24
|
16%
|
200,000
|
18%
|
25-34
|
16%
|
177,000
|
16%
|
|
35-44
|
17%
|
180,000
|
16%
|
|
45-54
|
17%
|
194,000
|
17%
|
|
55-64
|
14%
|
190,000
|
17%
|
|
65+
|
20%
|
178,000
|
16%
|
|
Gender
|
Male
|
49%
|
597,000
|
53%
|
Female
|
51%
|
522,000
|
47%
|
|
ABC1 Men
|
27%
|
528,000
|
47%
|
|
ABC1 Women
|
28%
|
460,000
|
41%
|
|
Education
|
TEA 18+
|
37%
|
813
|
73%
|
TEA 21+
|
22%
|
698
|
62%
|
|
Working Status
|
Full Time
|
42%
|
525,000
|
47%
|
Full Time 35+
|
27%
|
363,000
|
32%
|
|
Full Time 45+
|
17%
|
245,000
|
25%
|
|
Solus = Guardian Readers who do not read any other quality daily newspaper
TEA = Terminal Education Age
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