News Industries Research (10 Questions)

1. Amount of Advertising has halved since 2007 because:

- More expensive
- decreasing revenue
- Harder to find people who can advertise your industry

2. 

- ABC (Audit Broadcasting of Circulations is a non-profit organisation owned and also developed by the industry of media.

3.
- I think that all Sunday newspapers sell more compared to other days due to more people having free time to actually buy the newspapers, where they would be working on the other days so they wouldn't be able to buy them.

4.
- The leading broadsheet is Daily telegraph, the leading tabloid is the sun and the leading mid market is The daily mail.

5.
- The Daily mail is the 2nd most popular paper. In comparison, the Guardian is to be shown as in the lower ends of the scale. This may be due to Guardian obtaining a niche audience that is appealing to the paper, the Daily Mail is a Mid-market tabloid, therefore, it has content of both broadsheets and tabloids together, attracting all audiences.

6.
- The Guardian Media group is owned by the Scott Trust, a private company. Scott Trust aim to ensure the financial and editorial independence of the Guardian.They aim for all papers values to be honest and fair with all articles that the reader will read. Because of this, the independence of most news stories and ideas attract a varied audience.

7.
- It is argued that the most important brand identity is about the online websites. This is because a large majority of commuters and other people have technological devices, such as laptops and tablets, that may not be able to download the application therefore it is easier to access the internet.

8.
- The UK newspapers have previously been viewed as the least trusted in Europe, according to the EBU. They took surveys from the public, 1000 in fact, and they found out that in each of 33 European countries for it's Trust in Media report, the UK is the least trusted written press of any European country.

9.
- The Independent Press Standards Organisations (IPSO) are the regulators for most of the UK's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.

10.
- Advertising revenue for UK newspapers has gained sales for the first time in over than seven years. Display ads saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period.